...People don't, and if they do their review gets edited for not having a minimum of 3 lines(and not being detailed enough)! And I hope you meant to interchange idea with gameplay, because in the end, ideas are just something you shouldn't factor. Ideas can be good, but if the gameplay and eyecandy(and other factors) are terrible that idea isn't going to count for anything. Take the idea, "Find a mystical face(or totem, whatever) in the vast ocean " Which is a pretty cool idea, but as the level "A sad Beach" shows, that above average, general idea fails in execution. And if ideas were so highly prized, so many levels which otherwise suck would be getting high marks. "This level has nothing but horrendus gameplay and tons of terrible eyecandy(Plus some background tiles are used as ground tiles, what was up with that?), but the idea of Jazz exploring a large space wasteland buying equipment from a vendor(even though the in game one doesn't work) and finding ship parts(Despite the fact the triggers failed) to escape was solid. Great idea! Perfect 10!(and again, that would be edited. If it was so terrible, it shouldn't get that high of a rating now should it?)